In a recent post we touted special editions of both the Dodge Charger and Dodge Challenger that were sure to get some of the more loyal fans of the brand’s hearts beating a little more quickly, but shortly after those vehicles were announced, Dodge put out a press release discussing the sheer awesomeness of a first-ever legal street racing event for Roadkill Nights, which took place last week on Woodward Avenue in Pontiac, Michigan.
Essentially, the aforementioned slab of concrete was transformed into a (legal) drag strip in an attempt to really rev up attendance for this year’s second-annual Roadkill Nights Powered by Dodge back on August 19. Last year, the event took place at the Pontiac Silverdome and still was a lot of fun, but to be outdoors watching actual drag races for nine straight hours must have been a deeply entertaining event for everybody who took the time to show up.
“From a Dodge perspective, this was an absolutely epic event,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “More than 30,000 performance enthusiasts, triple the number that attended of last year, showed up to be a part of this incredible event – the first-ever legal drag racing on Woodward. Roadkill Nights is a tremendous opportunity to connect with our fellow performance enthusiasts, embrace those who are already Dodge owners and give potential owners a chance to get a real feeling what Dodge is all about.”
All told, over 350 cars ripped up the pavement that night, with several Dodge vehicles making cameos. All those people who purchased Dodge Challenger Hellcat models finally had a real chance to make the most of those 707 horses, and here at Executive Dodge Jeep we’re absolutely positive the end result was something worth witnessing.